Skip to main content

Silk Mark launched in Hyderabad

  • 220 manufacturers registered
  • Applicants go through screening process
  • Training component built into process



    SHEEN GUARANTEED: Models displaying Silk Mark sarees at the launch of the nodal office in Hyderabad on Wednesday. Photo: P.V. Sivakumar

    HYDERABAD: "Let us work together to help the queen of textiles retain the numero uno status it has enjoyed the past 5,000 years."

    This was the point the Silk Mark Organisation of India (SMOI) sought to drive home to a gathering of master weavers, traders and others connected with the silk industry on Wednesday.

    Three-time Nandi awardee, Laya, clicked a computer mouse to make the Silk Mark symbol appear on two giant screens at the Grand Ballroom of the Taj Krishna. She also released the tamper-proof holograms.

    The SMOI Chairman, H. Basker, said Silk Mark was launched first in Bangalore on June 17, 2004. It was followed by launches in Chennai, Mumbai and a half-dozen silk clusters -- Kanchipuram in Tamil Nadu and Dharmavaram, Hindupur and Pochampalli in Andhra Pradesh. The CEO, SMOI, Vandana Kumar said the response to the scheme, sponsored by the Central Silk Board was encouraging.

    Brand equity

    "It has been just over a year since it was launched and we have 220 manufacturers registered with us, using Silk Marks," she said, adding that they were looking at establishing brand equity through the marks, which were numbered, coded and controlled.

    First the applicants go through a screening and certification process, after which they are registered with SMOI and become eligible to use the tamper-proof holograms, which come for Rs. 2 each. A training component is built in, she said. A grievance redressal mechanism was in place and the nine nodal centres would be responsible for seeing that the holograms were not misused, she said. Prominent among those present were the Commissioners, C.S. Ramalakshmi (Sericulture) and T. Satyanarayana Rao (Handlooms), and the Additional Director, Sericulture, B.Venkateswarlu. Those interested in getting details of Silk Mark registration may contact 040-23554447.


    source: http://www.hindu.com/lf/2005/06/30/stories/2005063000930200.htm

    •

    Popular posts from this blog

    Can seaweed help solve the world's plastic crisis?

      After you finish your fries, eat the ketchup packet. When you add your pasta to boiling water, toss the bag into the pot, too. If these instructions sound confusing to you, it's only because you haven't yet heard of Notpla, a London-based startup company that is designing a seaweed-based replacement for single-use plastic packaging. Founded in 2014, the company closed a £10 million ($13.5 million) Series A financing round last month, led by the VC firm Horizons Ventures, to scale and further develop its product line. Notpla's products are meant to be composted or dissolved after use -- though some are edible, too. Current offerings include sachets for condiments, water and even alcohol; a film wrap for products in your pantry or bathroom, like coffee or toilet paper; and takeaway boxes that replace plastic-based coating with seaweed lining to make them fully biodegradable. The Ooho can replace condiment packets and other single-serve liquids, while the seaweed-lined takea...
    Read more

    Māori journalist becomes first person with facial markings to present primetime news

     A Māori journalist has made history in New Zealand by becoming the first person with traditional facial markings to host a primetime news program on national television. Oriini Kaipara made headlines worldwide after hosting her first 6 p.m. bulletin for Newshub on the TV channel Three, with many lauding the milestone as a win for Māori representation. "I was really elated. I was over the moon," Kaipara told CNN of the moment she found out she would cover the primetime slot. "It's a huge honor. I don't know how to deal with the emotions." Kaipara's Christmas Day presenting role was the first of six consecutive days covering for the primetime news show's permanent anchors, although her stint will continue into early January and she said she may be called again in the future. Māori facial markings get visibility boost following appointment of New Zealand foreign minister The 38-year-old is already the permanent anchor of the 4:30 p.m. "Newshub Liv...
    Read more

    Bespoke Events

    When unique is what you need, look no further. Got a business need for an event that's a bit different?  Looking for something other than 'off-the-shelf' hospitality?  Sportsworld can help you create a memorable bespoke solution to suit your specific requirements. Whether you want to indulge your guests with high performance cars and fine dining or wow them with a VIP experience to remember, we can deliver the event to suit the occasion (and, of course, your budget).  We will work with you to create the best possible event experience. A selection of events we can organise for you: Corporate Sailing Days:  With our TUI partner Sunsail , experience a whole new world on the water in 2010. Completely bespoke and tailored to you, we can arrange anything from team building and hospitality days to international regattas and racing in Cowes Week. Whether you're looking to motivate your team, or build customer and client relationships, yo...
    Read more