Skip to main content

Silk Mark launched in Hyderabad

  • 220 manufacturers registered
  • Applicants go through screening process
  • Training component built into process



    SHEEN GUARANTEED: Models displaying Silk Mark sarees at the launch of the nodal office in Hyderabad on Wednesday. Photo: P.V. Sivakumar

    HYDERABAD: "Let us work together to help the queen of textiles retain the numero uno status it has enjoyed the past 5,000 years."

    This was the point the Silk Mark Organisation of India (SMOI) sought to drive home to a gathering of master weavers, traders and others connected with the silk industry on Wednesday.

    Three-time Nandi awardee, Laya, clicked a computer mouse to make the Silk Mark symbol appear on two giant screens at the Grand Ballroom of the Taj Krishna. She also released the tamper-proof holograms.

    The SMOI Chairman, H. Basker, said Silk Mark was launched first in Bangalore on June 17, 2004. It was followed by launches in Chennai, Mumbai and a half-dozen silk clusters -- Kanchipuram in Tamil Nadu and Dharmavaram, Hindupur and Pochampalli in Andhra Pradesh. The CEO, SMOI, Vandana Kumar said the response to the scheme, sponsored by the Central Silk Board was encouraging.

    Brand equity

    "It has been just over a year since it was launched and we have 220 manufacturers registered with us, using Silk Marks," she said, adding that they were looking at establishing brand equity through the marks, which were numbered, coded and controlled.

    First the applicants go through a screening and certification process, after which they are registered with SMOI and become eligible to use the tamper-proof holograms, which come for Rs. 2 each. A training component is built in, she said. A grievance redressal mechanism was in place and the nine nodal centres would be responsible for seeing that the holograms were not misused, she said. Prominent among those present were the Commissioners, C.S. Ramalakshmi (Sericulture) and T. Satyanarayana Rao (Handlooms), and the Additional Director, Sericulture, B.Venkateswarlu. Those interested in getting details of Silk Mark registration may contact 040-23554447.


    source: http://www.hindu.com/lf/2005/06/30/stories/2005063000930200.htm

    •

    Popular posts from this blog

    Love, Sex and Adultery in Ancient Egypt

    Women had more freedom than their counter parts in Mesopotamia, for instance, but never as much as Paris Hilton and pals. Egyptians married young, very young indeed, and, in royal families, between themselves. Childbirth was dangerous but encouraged in ancient Egypt - prosperity was a goal for everyone and that included having a big family. The love and sex lives of the Egyptians were as complicated as they are today. Turin's famous Erotic Papyrus assures us that the Egyptians were sexually adventurous, with a penchant for naked belly-dancing, and collections of love poetry from the Amarna era reveal that they were also big romantics. According to Angelina Jolie in recent news “fidelity is not essential in her relationship with Brad Pitt”, but adultery is one of the oldest reasons for divorce, death and depression - the 3 D’s - and in ancient Egypt as in most of the modern world, women often still file for divorce on the grounds of adulte...
    Read more

    Sample of Rajasthan architecture

    GLITTERING LIKE A JEWEL: Sri Sankeshwar Paraswanath temple. Photos: S. Siva Saravanan Sri Sankeshwar Paraswanath temple, in R. S. Puram, Coimbatore, is a magnificent specimen of Rajasthan's intricate architecture. Dedicated to Sri Sankeshwar, the 23rd teerthankara, this 25-year old temple is a well-known Jain pilgrim centre. Acharya Vikram Suriswarji performed the `Anjan Shalaka Pran Pratishta' (Kumbhabhishekam) of this temple in 1981. He was the inspiration behind the Coimbatore Jain Swetambar Murthipujak Sangh which has sponsored this temple. The temple has three garbhagrahas — Sri Sankeshwar (at the centre), flanked by Sri Shanthinath and Sri Mahavir. Separate niches There are also separate niches for Sri Munishwar, Sri Adinath and Sri Sumathinath. This temple, situated on the busy Ponnurangam road, glitters like a jewel. All people, irrespective of their faith, are welcome inside. However it is expected that only vegetarians enter the precincts. The temple, built on the li...
    Read more

    Born poor, now self-made billionaires - Ed Liddy

    Ed Liddy, former chief executive officer of American International Group (AIG ) had to face lot of hardships before he rose to great heights. Ed Liddy's father died when he was just 12 years old. According to a BusinessWeek report, he had a poverty-stricken childhood. Liddy graduated from Catholic University of America in 1968 and received a master's degree in business administration from George Washington University in 1972. He worked with Ford Motor before joining G D Searle & Co in 1981. The 63-year old Liddy earned about $130 million during his eight-year tenure at Allstate. In the wake of the financial crisis, Ed Liddy came to rescue the ailing AIG, worked for a salary of $1. But the act turned disastrous when the company handed out employee bonuses totally $165 million after it had accepted $170 billion in government bailout funds. This forced him to quit AIG.
    Read more