World NEWS

Leading life and pensions company AEGON has appointed event management agency Sportsworld to deliver its hospitality at all top tier tennis events following its ground-breaking 5 year lead partnership  with British Tennis. Working in partnership with the Lawn Tennis Association ( LTA), Sportsworld will support AEGON’s hospitality requirements at the AEGON Championships (Queen’s Club), the AEGON Classic (Edgbaston), the AEGON International (Eastbourne), Wimbledon, Davis Cup and Federation Cup matches and the ATP World Tour Finals (O2).  Sportsworld will also manage all guest invitations across AEGON’s British Tennis partnership portfolio which runs from 2009 to 2013. Steve Clode, AEGON’s Director of Marketing and Customer Strategy, said: “Following a competitive tender process, we are delighted to be working with the Sportsworld team.  They will play a key role in helping us design an ‘AEGON experience’ that enriches our business relationships as well as co-o...

Another distinctive trait of rich people in ancient Egypt was the use of wigs, made with sheep or real human hair, and worn at parties and in domestic environments as well as at festival and important cults. Fashion thrived, and found its victims amongst the wig wearers. In an ancient Egyptian version of the Emmys or the Oscars, guests such as Victoria Beckam, Ivana Trump or Paris Hilton would all have wigs, and perhaps also burning perfume cones, on their heads. But what about the gowns? It seems from archaeological findings that everyone wore tunics. Men wore them down to their knees and women down to their ankles. These tunics were made from linen, from the Flax plant very abundant across the Mediterranean. Not the choice of Victoria Beckam for sure! Like a school uniform, people found a way to customise the ubiquitous tunic. Richer individuals wore their tunics folded, as depicted in art, with some with gold lines and designs. Add on the j...

Düsseldorf Travel Guide DÜSSELDORF , capital city of the German Federal State of North Rhine-Westphalia, is located at the confluence of the Düssel and Rhine Rivers; and it is one of the Rhineland's most dynamic cities, boasting a strong economic and cultural foundation. After Frankfurt, Düsseldorf is the largest financial center in Germany and is home to a large and wealthy elite class. Its hallmark is the upmarket Königsallee. Düsseldorf is internationally renowned for its cosmopolitan culture and is one of Europe's main fashion and fair hubs. It is big and commercial; full of banks and industrial offices and skyscrapers, but it's also refreshingly clean. Düsseldorf is also residence to the largest Japanese population in Europe and boasts a number of excellent Japanese restaurants and shops and a striking Buddhist temple. Modern Düsseldorf, on the left of the city, is represented by the Gehry buildings in Media Harbor while in the ...

International hospitality and event services group, Sportsworld, has been recognised by a panel of industry experts for delivery of the AEGON Experience at the 2009 British Tennis Series. Sportsworld scooped the silver award in the Hospitality & Travel category of the annual SportBusiness Sports Event Management Awards held recently at Lord’s Cricket Ground. Kevin Roberts, Editorial Director of SportBusiness and member of the awards judging panel, commented: “These are the first and only international sports event management awards that recognise excellence and are the pinnacle of achievement for this crucial element of our industry.” Organisers claimed the 2009 entries were of an exceptionally high standard. Sportsworld is appointed by leading life and pensions company AEGON to deliver its hospitality at the British Tennis Series (which includes the AEGON Championships, the AEGON Classic and the AEGON International), as well as AEGON’s hospitality allocation at Wimbl...

DRESDEN , once known as "Florence on the Elbe," is the capital of the German federal state of Saxony. It is an industrial, governmental, and cultural center, worldwide known for the Frauenkirche and its historic centre. Dresden is considered by many visitors as one of the most beautiful cities in Germany. The city was founded in 1206 and recognized as a World Heritage Site. Dresden has a long history as the capital and royal residence for the Kings of Saxony, who for centuries furnished the city with extraordinary cultural and artistic splendor. Between the 18th and 19th centuries, the city became one of the centres of the Romantic Movement. Phenomenal poets such as Goethe, Schiller, Herder, Kleist and Novalis met in the salons held by Christian Gottfried Körner- later the house of Ludwig Tieck. In the World War II the city was bombarded and the face of the city changed dramatically. The historical center of Dresden was completely destroyed, including the pricele...

Similarly to today perhaps, wine was the booze of choice for high society individuals. Fine wines were labelled with the date, vineyard and variety as the tax assessors requested, such as the ones found in Tutankhamun’s tomb. Beer was the poison of the masses. Rich people also drank beer though... loads of it, in fact. People loved to drink, as they do today, according to maximas written in the New Kingdom’s The Maxims of Ptahhotep or Instruction of Ptahhotep, a vizier under King Isesi of the Egyptian Fifth Dynasty (c. 2414-2375 BC). These writings functioned as advice and were intended to be directed to his son. There are several copies available today; the Prisse Papyrus dating from the Middle Kingdom, at the Bibliothèque Nationale in Paris, and two slightly different versions at the British Museum. Ptahotep explains why he wrote these; he had reached old age and wanted to leave a legacy of ‘good sense’ instructions to his son. These are rules on...

USTA Texas and Sportsworld have announced a partnership to make the dream of going to Wimbledon a reality for Texan tennis players and fans. Established in 1980, Sportsworld is the officially appointed overseas tour and hospitality agent for Wimbledon with a proven record of delivering memorable experiences for discerning clients worldwide.  USTA Texas members will benefit from access to a wide range of specially designed packages to the world’s most famous tennis tournament.  As a sponsor of USTA Texas, Sportsworld will also be making contributions towards future tennis development programmes across the state. Sportsworld’s official Wimbledon packages include premium all-day seats on the major showcourts, hospitality lounge access and souvenir merchandise.  Customers can select the package that best suits them from a wide variety of options, ranging from 1 up to 5 nights’ duration at 3, 4 or 5 star hotels in central London.  With package prices startin...

Sportsworld have today launched sales of their official 2010 6 Nations corporate hospitality packages within twickenham’s luxurious new South Stand Complex, which opened officially last year. 2010 6 Nations Fixtures: Twickenham England v Wales, Saturday 6th February England v Ireland, Saturday 27th February Your hospitality package includes: Access to the Martin Johnson Suite Official RFU match ticket Drinks reception on arrival Complimentary bar pre-match and 1 hour post match Four course lunch with fine wines Post match savoury selection Pre-match guest speaker Plasma television screens Official souvenir programme Printed event documentation Experienced Sportsworld event management in attendance Pricing: England v Wales:     £649 per person + vat England v Ireland:    £649 per person + vat Full details can be found in the Rugby section of the Events Calander on our website, alternatively call our sales team on +44 (0)1235 555844 to dis...

The rich and famous people of ancient Egypt lived a decadent lifestyle with fine wine, sex, high fashion, and plenty of partying. How do they compare with their equivalents today - the modern western celebrity set? The main differences might be regarding who were the richest people then, and who are the richest people now. In ancient Egypt the pharaoh was at the top of the ‘pyramid’ and his family, noble people who owned land, and the priests came after. Scribes, architects and doctors were well off, and skilled craftsmen also had many privileges. Peasants and unskilled workers were low down the scale of Egyptian society, but it was the servants and slaves that skirted the bottom of the class pyramid. Those working in mines and quarries were really asking for trouble, as diseases, physical strain and dangers lurked in every turned stone in the desert. Slaves working in rich domestic environments were the lucky ones as they were assured securit...