Leading life and pensions company AEGON has appointed event management agency Sportsworld to deliver its hospitality at all top tier tennis events following its ground-breaking 5 year lead partnership with British Tennis.
Working in partnership with the Lawn Tennis Association ( LTA), Sportsworld will support AEGON’s hospitality requirements at the AEGON Championships (Queen’s Club), the AEGON Classic (Edgbaston), the AEGON International (Eastbourne), Wimbledon, Davis Cup and Federation Cup matches and the ATP World Tour Finals (O2). Sportsworld will also manage all guest invitations across AEGON’s British Tennis partnership portfolio which runs from 2009 to 2013.
Steve Clode, AEGON’s Director of Marketing and Customer Strategy, said: “Following a competitive tender process, we are delighted to be working with the Sportsworld team. They will play a key role in helping us design an ‘AEGON experience’ that enriches our business relationships as well as co-ordinate delivery on the ground. We look forward to welcoming key stakeholders at all our tennis events beginning with the inaugural AEGON Championships at Queen’s Club.”
Jeff Hunter, Operations Director at Sportsworld, commented: “We are very excited about the prospect of partnering AEGON in delivering distinctive guest experiences across the full range of British Tennis events. AEGON’s vision to invest in the sport from grass roots to the Centre Court is ground-breaking and our aim is to reflect this fresh approach and focus on excellence within the hospitality experience we deliver.”