Skip to main content

Website Optimization for Yahoo

Google may seem to own the search space these days, but Yahoo still sees a respectable amount of traffic. Unlike Google, Yahoo is a content producer as well as a search engine; additionally, they didn't start out as an algorithm-based search engine. How does that affect it today? And what does that mean for you if you're trying to get your site viewed by Yahoo users? Keep reading for the answers.According to Comscore stats, Yahoo holds around 20% of the search engine market share. Compete.com also supports this, giving Yahoo 19.4%. Hitwise awards Yahoo 22.55%, so it's safe to say Yahoo holds around 20% of the search engine market share in the United States. That number differs for UK, Canada and other countries.
Yahoo Inc originally started in 1994 as a web directory by Jerry Yang and David Filo. Its original URL resided on akebono.stanford.edu/yahoo, and the name Yahoo translated to "Yet Another Hierarchical Officious Oracle." After keeping up Yahoo for a bit, the founders saw business potential and attracted $3 million in investments. On March 8, 1997, Yahoo acquired Rocketmail, which became Yahoo Mail.



Yahoo Search Technology
Yahoo outsourced search to Google for four years. The partnership started on June 26, 2000, and ended in February 2004. It ended after Yahoo and Microsoft realized the importance of search as a standalone business. Yahoo purchased Overture for $1.6 and the Inktomi search engine for $280 million. Yahoo renamed Overture to Yahoo Search Marketing, and Inktomi, along with other search technologies, were combined into Yahoo Search.
The move ended Google's near-monopoly in search.


Yahoo Search Partnerships


Yahoo supplies search results to AllTheWeb and AltaVista.

Popular posts from this blog

Can seaweed help solve the world's plastic crisis?

  After you finish your fries, eat the ketchup packet. When you add your pasta to boiling water, toss the bag into the pot, too. If these instructions sound confusing to you, it's only because you haven't yet heard of Notpla, a London-based startup company that is designing a seaweed-based replacement for single-use plastic packaging. Founded in 2014, the company closed a £10 million ($13.5 million) Series A financing round last month, led by the VC firm Horizons Ventures, to scale and further develop its product line. Notpla's products are meant to be composted or dissolved after use -- though some are edible, too. Current offerings include sachets for condiments, water and even alcohol; a film wrap for products in your pantry or bathroom, like coffee or toilet paper; and takeaway boxes that replace plastic-based coating with seaweed lining to make them fully biodegradable. The Ooho can replace condiment packets and other single-serve liquids, while the seaweed-lined takea...

Māori journalist becomes first person with facial markings to present primetime news

 A Māori journalist has made history in New Zealand by becoming the first person with traditional facial markings to host a primetime news program on national television. Oriini Kaipara made headlines worldwide after hosting her first 6 p.m. bulletin for Newshub on the TV channel Three, with many lauding the milestone as a win for Māori representation. "I was really elated. I was over the moon," Kaipara told CNN of the moment she found out she would cover the primetime slot. "It's a huge honor. I don't know how to deal with the emotions." Kaipara's Christmas Day presenting role was the first of six consecutive days covering for the primetime news show's permanent anchors, although her stint will continue into early January and she said she may be called again in the future. Māori facial markings get visibility boost following appointment of New Zealand foreign minister The 38-year-old is already the permanent anchor of the 4:30 p.m. "Newshub Liv...

Bespoke Events

When unique is what you need, look no further. Got a business need for an event that's a bit different?  Looking for something other than 'off-the-shelf' hospitality?  Sportsworld can help you create a memorable bespoke solution to suit your specific requirements. Whether you want to indulge your guests with high performance cars and fine dining or wow them with a VIP experience to remember, we can deliver the event to suit the occasion (and, of course, your budget).  We will work with you to create the best possible event experience. A selection of events we can organise for you: Corporate Sailing Days:  With our TUI partner Sunsail , experience a whole new world on the water in 2010. Completely bespoke and tailored to you, we can arrange anything from team building and hospitality days to international regattas and racing in Cowes Week. Whether you're looking to motivate your team, or build customer and client relationships, yo...